Introduction
ChatGPT has fundamentally changed how marketers work. According to a 2026 HubSpot report, 78% of marketing teams now use AI tools daily, with ChatGPT being the most widely adopted. But here’s the problem: most marketers are using it wrong.
They type vague prompts like “write me an email” and get generic, unusable output. Then they conclude AI isn’t ready for marketing.
The truth? ChatGPT is incredibly powerful—when you know how to prompt it correctly.
In this guide, you’ll get 15 battle-tested prompts that our agency uses daily to create content that actually converts. Each prompt is copy-paste ready, with example outputs so you know exactly what to expect.
Let’s dive in.
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How to Use ChatGPT Effectively for Marketing
Before we get to the prompts, here are the principles that make them work:
1. Be Specific About Context
Don’t just say “write an email.” Tell ChatGPT who you are, who you’re writing to, and what you want them to do.
2. Define the Tone and Style
Include adjectives: “conversational but professional,” “urgent but not pushy,” “friendly and helpful.”
3. Give Examples When Possible
If you have content that performed well, include it as a reference.
4. Specify the Format
Want bullet points? A numbered list? Short paragraphs? Say so.
5. Iterate and Refine
Your first output rarely perfect. Ask ChatGPT to “make it shorter,” “add more urgency,” or “include a specific benefit.”
Now, let’s get to the prompts.
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15 Marketing Prompts That Actually Convert
Content Creation Prompts (1-3)
Prompt #1: Blog Post Outline Generator
I'm writing a blog post for [COMPANY TYPE] targeting [TARGET AUDIENCE].
Topic: [TOPIC]
Goal: [WHAT YOU WANT READERS TO DO AFTER READING]
Tone: [PROFESSIONAL/CASUAL/AUTHORITATIVE]
Word count target: [NUMBER] words
Create a detailed outline with:
- Compelling headline options (3 variations)
- Hook for the introduction
- 5-7 main sections with subheadings
- Key points to cover in each section
- Suggested statistics or data points to include
- Strong conclusion with clear takeaway
Make sure each section addresses a specific pain point or question my audience has.
Example Output: This prompt generates a complete roadmap for your article, saving 30-45 minutes of planning time.
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Prompt #2: Content Repurposing Machine
I have this blog post: [PASTE YOUR BLOG POST OR KEY POINTS]
Repurpose this into:
1. 5 LinkedIn posts (each under 200 words, with a hook and CTA)
2. 10 Twitter/X posts (each under 280 characters)
3. 3 Instagram carousel concepts (title slide + 5-7 content slides each)
4. 1 email newsletter summary (150 words)
5. 5 YouTube Shorts/TikTok script ideas (15-30 seconds each)
For each piece:
- Maintain the core message but adapt the tone for the platform
- Include relevant hashtags where appropriate
- Add engagement hooks (questions, controversies, surprising facts)
Why it works: One blog post becomes 24+ pieces of content, maximizing your content ROI.
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Prompt #3: Case Study Writer
Help me write a compelling case study.
Client industry: [INDUSTRY]
Challenge they faced: [PROBLEM]
Solution we provided: [YOUR SERVICE/PRODUCT]
Results achieved: [METRICS - be specific]
Timeline: [HOW LONG IT TOOK]
Write a case study that:
- Opens with the challenge (create empathy)
- Explains why previous solutions failed
- Describes our approach step-by-step
- Highlights specific results with numbers
- Includes a quote from the client (you can create a realistic one)
- Ends with key takeaways other businesses can learn from
Tone: Professional but conversational. Focus on the transformation, not just the features.
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Email Marketing Prompts (4-6)
Prompt #4: Cold Email Sequence
I need a 3-email cold outreach sequence.
My company: [WHAT YOU DO]
Target prospect: [JOB TITLE] at [COMPANY TYPE]
Pain point we solve: [SPECIFIC PROBLEM]
Our unique value: [WHAT MAKES US DIFFERENT]
Goal: [BOOK A CALL/GET A REPLY/DEMO REQUEST]
For each email:
- Subject line (under 50 characters, curiosity-driven)
- Preview text (under 90 characters)
- Body (under 100 words)
- Clear CTA (one per email)
- P.S. line with social proof or urgency
Email 1: Initial outreach (focus on their pain point)
Email 2: Follow-up 3 days later (add value, don't just "bump")
Email 3: Break-up email 5 days later (last chance, create urgency)
Tone: Friendly, direct, not salesy. Write like a helpful peer, not a vendor.
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Prompt #5: Welcome Email Sequence
Create a 5-email welcome sequence for new subscribers.
Business: [YOUR BUSINESS]
Lead magnet they signed up for: [WHAT THEY DOWNLOADED/SIGNED UP FOR]
Ultimate goal: [PURCHASE/BOOK CALL/UPGRADE]
Key objections to address: [LIST 2-3 OBJECTIONS]
Email 1 (Day 0): Deliver the lead magnet + set expectations
Email 2 (Day 2): Share your best tip related to their problem
Email 3 (Day 4): Tell your/company story (build connection)
Email 4 (Day 6): Address main objection with social proof
Email 5 (Day 8): Soft pitch with clear CTA
Each email should:
- Have a compelling subject line
- Be under 200 words
- Include one clear CTA
- Feel personal, not automated
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Prompt #6: Re-engagement Email
Write a re-engagement email for subscribers who haven't opened in 60+ days.
Business: [YOUR BUSINESS]
What we offer: [PRODUCTS/SERVICES]
Tone: [CASUAL/PROFESSIONAL/PLAYFUL]
The email should:
- Acknowledge they've been quiet (without guilt-tripping)
- Remind them why they subscribed
- Offer something valuable (exclusive content, discount, resource)
- Give them an easy way to stay or unsubscribe
- Create urgency without being pushy
Subject line options: Give me 5 variations that create curiosity
Keep it under 150 words. Make it feel human, not automated.
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Social Media Prompts (7-9)
Prompt #7: LinkedIn Content Calendar
Create a 2-week LinkedIn content calendar for [JOB TITLE] at [COMPANY TYPE].
Goals:
- Build authority in [YOUR NICHE]
- Generate inbound leads
- Grow following organically
For each of 10 posts, provide:
- Post type (text, carousel, poll, video script)
- Hook (first line that stops the scroll)
- Full post content (150-300 words)
- CTA
- Best time to post
- Hashtags (3-5 relevant ones)
Mix of content types:
- 3 educational/how-to posts
- 2 personal story/lesson posts
- 2 contrarian/hot take posts
- 2 social proof/results posts
- 1 engagement post (poll or question)
Tone: Confident but not arrogant. Share real insights, not fluff.
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Prompt #8: Viral Hook Generator
I want to write a social media post about [TOPIC].
Generate 10 scroll-stopping hooks that would make someone stop and read.
Types of hooks to include:
- Contrarian ("Everyone says X, but actually...")
- Curiosity gap ("I spent 100 hours researching X. Here's what I found...")
- Number-driven ("X things I learned from Y")
- Story-driven ("Last year I was [situation]. Now I'm [result]...")
- Question ("Why do most [audience] fail at [task]?")
For each hook, explain why it works psychologically.
My target audience: [DESCRIBE THEM]
Tone I want: [CASUAL/PROFESSIONAL/PROVOCATIVE]
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Prompt #9: Instagram Carousel Creator
Create an Instagram carousel about [TOPIC].
Target audience: [WHO THEY ARE]
Goal: [EDUCATE/INSPIRE/CONVERT]
Structure (10 slides):
- Slide 1: Hook headline (bold, attention-grabbing)
- Slide 2: The problem (create relatability)
- Slides 3-8: The solution/tips (one point per slide)
- Slide 9: Summary/recap
- Slide 10: CTA (follow, save, comment, link in bio)
For each slide provide:
- Headline text (under 10 words)
- Supporting text (under 30 words)
- Visual suggestion
Make it valuable enough that people save it for later.
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Ad Copy Prompts (10-12)
Prompt #10: Facebook/Meta Ad Variations
Write 5 variations of a Facebook ad for:
Product/Service: [WHAT YOU'RE SELLING]
Target audience: [DEMOGRAPHICS + PSYCHOGRAPHICS]
Main benefit: [PRIMARY VALUE PROPOSITION]
Price point: [IF RELEVANT]
Offer: [DISCOUNT/BONUS/URGENCY ELEMENT]
For each variation, write:
- Primary text (125 words max)
- Headline (40 characters max)
- Description (30 characters max)
- CTA button recommendation
Variation styles:
1. Problem-agitate-solve
2. Social proof focused
3. Benefit-driven
4. Urgency/scarcity
5. Story-based
Make them different enough to test against each other.
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Prompt #11: Google Ads Copy
Write Google Search ad copy for:
Keyword targeting: [PRIMARY KEYWORDS]
Landing page: [DESCRIBE THE PAGE]
Unique selling proposition: [WHAT MAKES YOU DIFFERENT]
Target audience: [WHO'S SEARCHING]
Create 5 ad variations with:
- Headline 1 (30 characters max) - include keyword
- Headline 2 (30 characters max) - benefit or USP
- Headline 3 (30 characters max) - CTA or offer
- Description 1 (90 characters max)
- Description 2 (90 characters max)
Include the keyword naturally. Focus on search intent. Make the value proposition clear immediately.
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Prompt #12: Retargeting Ad Sequence
Create a retargeting ad sequence for people who [ACTION THEY TOOK - visited page, abandoned cart, etc.].
Product/Service: [WHAT YOU SELL]
Why they might not have converted: [LIST OBJECTIONS]
Offer to bring them back: [INCENTIVE IF ANY]
Create 3 ads for different stages:
1. Day 1-3: Reminder ad (soft, helpful)
2. Day 4-7: Objection-handling ad (address main concern)
3. Day 8-14: Urgency ad (last chance, scarcity)
For each ad:
- Image/video concept suggestion
- Primary text
- Headline
- CTA
Tone: Helpful, not desperate. We want them back but we're not begging.
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SEO & Keywords Prompts (13-15)
Prompt #13: Keyword Research Assistant
I'm creating content about [MAIN TOPIC] for [TYPE OF BUSINESS].
Help me build a keyword strategy:
1. List 10 primary keywords (high volume, high intent)
2. List 20 long-tail variations (lower competition, specific intent)
3. List 10 question-based keywords ("how to," "what is," "why does")
4. List 5 comparison keywords ("[product] vs [competitor]")
5. Group these into 5 content clusters with a pillar page concept
For each keyword, estimate:
- Search intent (informational, commercial, transactional)
- Competition level (low, medium, high)
- Content type that would rank (blog, landing page, tool, video)
My website's current authority: [NEW/ESTABLISHED/AUTHORITATIVE]
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Prompt #14: SEO Content Brief
Create an SEO content brief for:
Target keyword: [PRIMARY KEYWORD]
Secondary keywords: [LIST 3-5]
Search intent: [INFORMATIONAL/COMMERCIAL/TRANSACTIONAL]
Target word count: [NUMBER]
Current top-ranking content: [DESCRIBE WHAT'S RANKING]
The brief should include:
1. Recommended title (with keyword, under 60 characters)
2. Meta description (with keyword, under 155 characters)
3. URL slug recommendation
4. H2 headings to include (5-7)
5. H3 subheadings for each H2
6. Key points to cover in each section
7. Questions to answer (from "People Also Ask")
8. Internal linking opportunities
9. External sources to reference
10. Unique angle to differentiate from competitors
Make it comprehensive enough that a writer could create the article without additional research.
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Prompt #15: Meta Description Generator
Write 5 meta description variations for this page:
Page title: [YOUR PAGE TITLE]
Primary keyword: [TARGET KEYWORD]
Page type: [BLOG/PRODUCT/SERVICE/LANDING PAGE]
Main benefit for the reader: [WHAT THEY'LL GET]
CTA: [WHAT YOU WANT THEM TO DO]
Requirements for each:
- Under 155 characters
- Include the primary keyword naturally
- Include a benefit or value proposition
- Include a soft CTA when appropriate
- Make it compelling enough to improve CTR
Also suggest which one would likely perform best and why.
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Tips for Getting Better Results from ChatGPT
1. Use the “Act As” Framework
Start prompts with “Act as a [expert role] with [X years] of experience in [specific area].” This frames the response with expertise.
2. Provide Examples of What You Want
If you have a style guide or successful content, paste it in and say “Match this tone and style.”
3. Ask for Multiple Options
Always request 3-5 variations. Your best output is usually a combination of elements from different options.
4. Use Follow-Up Prompts
After getting initial output, refine with:
– “Make it more conversational”
– “Add more specific examples”
– “Shorten this by 30%”
– “Make the CTA stronger”
5. Build Prompt Templates
Save your best-performing prompts. Create a swipe file you can customize for different projects.
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Common Mistakes to Avoid
1. Being Too Vague
“Write me an email” will never work. The more context you provide, the better the output.
2. Not Specifying Tone
Without tone guidance, ChatGPT defaults to generic. Always specify how you want it to sound.
3. Accepting First Output
First drafts are starting points, not final products. Always iterate.
4. Ignoring Your Expertise
ChatGPT doesn’t know your customers like you do. Add your insights to its output.
5. Copy-Pasting Without Editing
AI-generated content needs human polish. Always review for accuracy, brand voice, and authenticity.
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Conclusion
ChatGPT isn’t replacing marketers—it’s making good marketers faster and more productive. The difference between average results and exceptional results comes down to how you prompt it.
These 15 prompts are the exact frameworks we use at Artrevo to create content that converts. Save this article, bookmark the prompts that fit your workflow, and start testing.
The marketers who master AI prompting now will have an unfair advantage for years to come.
Your move.
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*Last updated: February 2026*
